Top 5 Beauty Retail Apps on iOS in Ireland Q4 2022

In the fourth quarter of 2022, the top five beauty retail apps on iOS in Ireland showed varied performance in terms of downloads, active users, and revenue. Here’s a detailed look at how each app fared during this period.

LOOKFANTASTIC: Beauty & Makeup saw its weekly downloads peak at 2.4K in the week of November 21. Downloads experienced fluctuations, starting at 962 at the end of September and ending at 594 in the last week of December. The app’s weekly active users also showed a notable increase, peaking at 4.5K in the same week as the download peak. Active users started at 2.6K and ended the quarter at 2.5K.

BEAUTY BAY had a stable download trend, with a peak of 360 downloads in the week of November 21. The downloads increased from 215 at the end of September to 331 in the last week of December. Active users stayed relatively stable, peaking at 2.2K in late November before ending the quarter at 2.1K.

Lush Fresh Handmade Cosmetics experienced a modest increase in downloads, peaking at 113 in the week of November 21. The downloads started at 15 in late September and ended at 27 in December. Active users saw a steady rise, peaking at 91 in late November and ending the quarter at 39.

Feelunique: Limitless Beauty had a peak of 63 downloads in the first week of October. Downloads began at 29 in late September and were not tracked beyond mid-October. Active users remained stable, starting at 340 and slightly decreasing to 298 by the end of December.

CHARLOTTE TILBURY, which launched on October 27, 2022, saw its highest weekly downloads at 37 in the first week of November before dropping to 10 in the following week. Active users were 34 in the first week and decreased to 29 in the second week.

These insights were gathered from Sensor Tower, and more detailed analytics can be accessed there.